What is Co-Fermentation In Coffee?
Understanding co-fermentation in coffee…. read more
Why higher coffee prices don’t always mean higher quality
Key takeaways
Higher coffee prices don’t automatically incentivise investment in coffee quality.
Market volatility increases financial risk, making it harder for producers to predict income and plan ahead.
Traders, roasters, and consumers are also price sensitive and will often trade down.
Long-term stability, not short-term price spikes, best supports coffee quality.
Higher coffee prices are often assumed to be good news for quality. The logic seems simple: if producers receive m… read more