There’s a matcha shortage in Japan: Where else can it grow?
Global demand for matcha has skyrocketed in recent years, driven by social media and Japan’s post-pandemic tourist boom.
Matcha production nearly tripled between 2010 and 2023 in Japan, which is widely believed to grow the world’s highest-quality green tea.
But after record-breaking heatwaves, Japanese producers have struggled to meet demand.
Other countries, such as China, Vietnam, and India, can also grow green tea, but questions about its quality persist.
Matcha is everywhere – from… read more