Should roasters capitalise on trends while still focusing on specialty coffee?
The coffee industry is heavily trend-driven; matcha, cold RTD coffee, and functional beverages are the ones defining 2025.
Black Sheep Coffee saw its sales of lemonade and matcha-based beverages increase by an impressive 315% in April. Caffè Nero’s cold drink sales rose 56% year-on-year in July.
Some specialty coffee roasters want to capitalise on these lucrative trends, but compromising quality or brand values could mean losing loyal customers.
UK specialty coffee roaster Square Mile r… read more