Is specialty coffee changing the perception of acidity more widely?
Acidity in coffee is often a divisive topic. For some consumers, it’s conflated with bitterness and sourness, perceived as negative. Others, meanwhile, consider acidity a revered flavour attribute, offering vibrancy, brightness, and complexity that enhances the overall drinking experience.
Unfavourable perceptions of acidity can easily misguide consumers who are new to specialty coffee, inadvertently pushing them away from fruit-forward origins like Kenya or certain processing methods that a… read more