How to ensure direct trade in coffee makes commercial sense
Direct trade has long been regarded as the ethical choice, ensuring both quality and transparency.
However, following a record high for global coffee prices in February 2025, what was once viewed primarily as a “social project” rapidly became an essential business strategy.
Companies that have built their operations around intentionality, connectivity, and quality understand that these values aren’t obstacles to profitability, but are the foundation of it.
When executed successfully, … read more